When buying Fortis watches online, be careful.

Although there are many online sites claiming to sell brand new and authentic Fortis watches, you need to understand that these sites are often selling old stock and grey market Fortis watches.

What you may not know is the following:

Many of these web sites are located far from North America and purchasing from them requires an import.

Most of these web sites do not clearly point out that their prices do not include import duties, taxes, brokerage charges and in most states sales taxes on the import for which you are responsible and therefore must add to the price they show for the watch.

Most of these web sites are selling grey market Fortis watches and are not authorized Fortis dealers. If unauthorized, their stock did not come directly to them from Fortis in Switzerland, and may be shop worn, used, repaired, refurbished or repurchased from others.

Fortis watches purchased online from non-authorized dealers do not carry an official Fortis manufacturer's warranty and should be considered as pre-owned since they did not come directly from Fortis.


We'll keep it simple - if you live in the US or Canada and you want to buy a brand new Fortis watch online with free FedEx delivery, there is only one company authorized by Fortis in Switzerland - WatchBuys.

WatchBuys is the official North American distributor for Fortis Swiss Watches, and their stock is brand new and factory fresh.

Purchasing your new Fortis watch from WatchBuys as a US or Canadian resident ensures that your new which has been properly registered and recorded by serial number and model for future warranty and service work.

It also means that should you resell your Fortis watch, you have the correct boxes, papers and warranty card stamps to show to your buyer that your Fortis watch was purchased from the authorized North American distributor chosen by Fortis, and is not a grey market watch (or worse). This can significantly impact resale value.