FORTIS SWISS WATCHES
Fortis is one of the oldest Swiss watchmakers. Since
its founding in 1912, Fortis has always pushed the boundaries of this
At the age of 29, Walter Vogt already knew that a strong brand name and a
perfectly functioning production are the requirements for success in a
competitive, growing industry. In 1912, he implemented his plan of a modern
factory, which would meet those conditions, and chose a location conveniently
situated next to the train station in Grenchen, Switzerland. One year later he
registered the brand name and logo of Fortis.
Vogt’s philosophy was to produce reliable, top
quality wristwatches for the international market. Vogt saw good opportunities
for his undertaking, as wristwatches became the world’s trend in the beginning
of the 20th century.
In 1922, Vogt had a fateful encounter with John Harwood, a British clockmaker
and inventor. Searching for a Swiss company to realize his idea of an automatic
wristwatch, Harwood saw Vogt as a visionary promoter of his idea.
After four years of development the legendary model Harwood was the first
automatic wristwatch ready for series production. Its acclamation at the
BaselWorld Fair strengthened Fortis reputation and competence worldwide.
In this regard the British journalist Lady Drummond Hay was accompanied by a
Harwood automatic aboard the airship Graf Zeppelin on its first world tour in
1929. She was the only female passenger on that flight.
In the 1930's Fortis put its pioneering role in a
new direction by manufacturing its first chronographs. Among these the Autorist
was a totally new and innovative concept, using the movement of the strap to
power the watch.
In 1943, one of the world’s first waterproof watches was introduced with the
Fortissimo. Fortis’ competence on this field peaked in the Manager, which won
the chronometer award of the Swiss Official Chronometer Testing Institute COSC
in 1956 for being the first waterproof mechanical alarm chronometer.
Even today the models of the Fortis Aquatis
Collection have embodied the perfect symbiosis of award-winning design and
In 1987, the Flieger Chronograph set a new trend
using oversized cases with a diameter of 40 mm. This step was honored belatedly
in 2004 winning the 1st European Aviation Watch Award.
But design is nothing without functionality. With its highly functional and
reliable aviation watches Fortis set two altitude records, which made it the
first choice instrument for pilots and over 60 flight squadrons worldwide,
including the Swiss Air Force’s PC-7 TeamŽ.
After passing endurance tests at a physical limit and in open space, the Russian
Federal Space Agency ROSCOSMOS decided to name Fortis as the official timekeeper
for its missions.
Since their orbital baptism of fire aboard the space station MIR in 1994 Fortis
watches belong to the strictly defined equipment of cosmonauts. Putting forward
over 100.000 earth orbits no other watches have spent more time in space.
In honor to the pioneering cooperation with the space authorities their emblem
is engraved in the case back of all Fortis Cosmonautis Collection models like
the legendary Fortis Official Cosmonauts, the first automatic watch in open
But also in other spheres Fortis has demonstrated its pioneering role in the art
of Swiss watchmaking:
On the occasion of its centennial celebration in 2012, Fortis introduced its
Opus Magnum, the Daybreaker. As the world’s first and only automatic chronograph
with alarm and GMT functions, the Daybreaker is one of the most complicated
wristwatches ever built, consisting of more than 500 movement parts.
As you browse our selection of Fortis Swiss watches, be sure to read the
descriptions carefully. These watches are extremely well-made, and their designs
are distinctively Fortis.
Visit the official North American distributor for
Fortis watches online store at